Privacy Policy

Last Updated: 05-06-2026

Welcome to Infinity Store. This Privacy Policy explains how we collect, use, store, share, and protect your personal data when you visit our website at https://infinity24x7.com, create an account, place an order, or otherwise interact with us. Our online store is hosted on Shopify Inc.

We are a Data Fiduciary under the Digital Personal Data Protection Act, 2023 ("DPDP Act"). This Policy is published in compliance with the DPDP Act, Information Technology Act, 2000, and Consumer Protection (E-Commerce) Rules, 2020.

By using and accessing our Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described below.

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1. What Personal Data We Collect

We collect only the personal data that is necessary for operating our e-commerce platform and serving you:

• Directly from you: Contact details (name, shipping/billing address, phone, email), Account information (username, hashed password), Communications (support inquiries), and Order details.
• Automatically: Device information (IP address, browser, network connection), Usage and Behavioral data (pages visited, items added to cart) via cookies and Shopify analytics.
• From third parties: Razorpay (our payment processor) shares payment confirmation status. We do not store your credit/debit card details, CVV, or UPI PIN.

2. How We Use Your Personal Data

We process your personal data for the following purposes based on your consent or legitimate uses (such as contractual necessity):

• Provide and Improve Services: Process payments, fulfill orders, manage your account, arrange shipping, facilitate returns, and tailor the shopping experience.
• Marketing: Send promotional communications or advertising (only with your opt-in consent). You can opt out at any time.
• Security & Fraud Prevention: Authenticate accounts, provide a secure checkout, and detect malicious or fraudulent activity.
• Legal Compliance: Comply with tax laws (GST), consumer protection rules, and respond to valid legal requests.

3. How We Share Your Data

We share your data only when necessary to operate our business. We do not sell or rent your personal data to third parties.

• Service Providers: We share data with vendors performing services on our behalf, such as Razorpay (payment processing) and courier partners (shipping).
• Legal/Regulatory Authorities: When required by law, court order, or government directive.

4. Relationship with Shopify

Our store is hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the platform. Information you submit to the Services will be transmitted to and shared with Shopify, as well as its subprocessors, which may be located in countries other than where you reside.

In addition, to help protect, grow, and improve our business, we use certain Shopify enhanced features that incorporate data obtained from your interactions with our Store. In these circumstances, Shopify is responsible for the processing of your personal information. To learn more about how Shopify uses your personal information and your rights, visit the Shopify Consumer Privacy Policy at https://www.shopify.com/legal/privacy.

5. Third Party Websites and Links

Our Platform may provide links to websites operated by third parties (e.g., Amazon India, social media). We are not responsible for the privacy or security of such sites. Review their policies before engaging. Our inclusion of such links does not imply endorsement.

6. Cookies and Tracking Technologies

We use cookies (essential, functional, analytics) to provide a functional browsing experience. You can manage or delete cookies through your browser settings. Please note that disabling essential cookies may affect your ability to check out.

7. Data Retention & Security

We retain your data for as long as necessary to provide our Services, comply with legal obligations (e.g., tax records are retained for a minimum of 7 years), resolve disputes, or enforce policies.

We implement reasonable security safeguards, including encryption in transit and secure platform infrastructure via Shopify. However, no security measure is impenetrable; we strongly recommend keeping your account credentials safe.

8. Cross-Border Data Transfers

Because our store is hosted on Shopify's global infrastructure, your personal data may be transferred to and processed in countries outside India (e.g., the United States, Canada). These transfers are governed by appropriate contractual safeguards, such as Standard Contractual Clauses, to ensure adequate protection in compliance with the DPDP Act.

9. Your Rights and Choices

Under the DPDP Act and applicable laws, you have the right to:

• Access/Know: Request a summary of your personal data that we process.
• Correct: Request correction of inaccurate or incomplete data.
• Delete/Erase: Request deletion of your personal data, subject to legal retention exceptions.
• Withdraw Consent: Opt out of marketing (via "Unsubscribe" links) or withdraw consent for data processing.
• Nominate: Nominate an individual to exercise your rights in the event of death or incapacity.

We will not discriminate against you for exercising these rights. We will acknowledge requests within 48 hours and respond fully within 30 days.

10. Children's Data

Our Services are not intended for children, and we do not knowingly collect personal data from individuals under 18 years of age. If you are a parent or guardian and believe your child has provided us with personal data, please contact us to request deletion.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Policy on this website and update the "Last Updated" date.

12. Grievance Officer & Contact Us

If you have questions, complaints, or wish to exercise your rights regarding your personal data, please contact our Grievance Officer: