Legal Notice

Last Updated: 05-06-2026

This Legal page contains mandatory disclosures, regulatory compliance information, grievance redressal mechanisms, and other important legal notices pertaining to Infinity Store ("we," "us," "our"), operated by Infinity 24x7. This page is published in compliance with the Consumer Protection (E-Commerce) Rules, 2020 (particularly Rules 4 and 6), the Digital Personal Data Protection Act, 2023, and other applicable Indian laws.

By accessing or using our website at https://infinity24x7.com, you acknowledge that you have read and understood the information presented on this page. This Legal page should be read in conjunction with our Terms & Conditions, Privacy Policy, and Cookie Policy.

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1. Business Information

The following disclosures are made pursuant to Rule 6 of the Consumer Protection (E-Commerce) Rules, 2020, which mandates that every e-commerce entity shall provide specific business information to consumers prominently and clearly:

Infinity Store is a direct-to-consumer (D2C) e-commerce retail business engaged in the sale of physical goods across the categories listed above. We operate our online storefront through the Shopify platform and serve customers across India.

This disclosure fulfils the requirements under Rule 6 of the Consumer Protection (E-Commerce) Rules, 2020, which obligates e-commerce entities to furnish their legal name, principal geographic address, customer care details, and other relevant business particulars.

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2. Grievance Redressal

Infinity Store is committed to resolving all customer complaints and grievances in a fair, transparent, and timely manner. This section is published in compliance with the Consumer Protection (E-Commerce) Rules, 2020 (Rule 4(11)) and Section 13 of the Digital Personal Data Protection (DPDP) Act, 2023, which mandate the appointment of a Grievance Officer and the establishment of an accessible grievance redressal mechanism.

2.1 Grievance Officer

In accordance with the Consumer Protection (E-Commerce) Rules, 2020 and the DPDP Act, 2023, the following individual has been appointed as our Grievance Officer:

The Grievance Officer is responsible for addressing all consumer grievances, including complaints related to orders, products, services, data privacy concerns, and any other matters arising from your interaction with Infinity Store.

2.2 How to File a Grievance

We encourage you to reach out to us if you have any complaints or concerns. You may file a grievance through the following process:

2.3 Response Timeline

We are committed to the following timelines for grievance resolution, in accordance with the Consumer Protection (E-Commerce) Rules, 2020:

If your grievance requires additional time for investigation, we will keep you informed of the progress and provide an estimated timeline for resolution.

2.4 If Still Unresolved — External Escalation

If you are not satisfied with our internal grievance resolution, you have the right to escalate your complaint to the following external authorities:

Consumer Protection

You may approach the following consumer protection forums and helplines:

• National Consumer Helpline (NCH): Dial 1800-11-4000 (toll-free) or 1915 for guidance and assistance with consumer complaints.
• E-Daakhil (Electronic Complaint Filing): File your consumer complaint online through the Government of India's official portal at https://edaakhil.nic.in.
• Consumer Disputes Redressal Commissions: Under the Consumer Protection Act, 2019, you may approach the appropriate commission based on the value of your claim:
  • District Consumer Disputes Redressal Commission — for claims up to ₹1 crore
  • State Consumer Disputes Redressal Commission — for claims between ₹1 crore and ₹10 crore
  • National Consumer Disputes Redressal Commission — for claims exceeding ₹10 crore

Data Privacy Grievances

If you believe your personal data rights have been violated, you have the right to:

• File a complaint with the Data Protection Board of India established under the Digital Personal Data Protection (DPDP) Act, 2023.
• You may approach the Board if you believe that Infinity Store has failed to comply with its obligations as a Data Fiduciary under the DPDP Act, 2023, including obligations relating to consent, data processing, data breach notification, or grievance redressal under Section 13 of the Act.

We encourage you to first bring any data-related concerns to our Grievance Officer so that we may attempt to resolve them internally.

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3. Intellectual Property

All content available on the Infinity Store website at https://infinity24x7.com — including but not limited to text, graphics, logos, icons, product images, product descriptions, design elements, page layouts, visual interfaces, software, and underlying source code — is the exclusive property of Infinity 24x7 or its respective content suppliers and licensors, and is protected under applicable Indian and international intellectual property laws, including the Copyright Act, 1957 and the Trade Marks Act, 1999.

Trademarks: The "Infinity Store" name, logo, tagline, and all associated branding elements are trademarks (whether registered or unregistered) of Infinity 24x7. Use of these marks without prior written permission is strictly prohibited and may constitute an infringement under the Trade Marks Act, 1999.

Restrictions: You may not reproduce, distribute, modify, create derivative works from, publicly display, republish, download, store, transmit, or otherwise exploit any content from this website without the express prior written consent of Infinity 24x7, except as permitted by applicable law for personal, non-commercial use.

Product Images: Product images displayed on our website are representative and intended for illustration purposes. Minor variations in colour, texture, finish, or packaging may occur between the image and the actual product delivered. Such variations do not constitute a defect or misrepresentation.

Intellectual Property Complaints: If you believe that your intellectual property rights have been infringed by any content on our website, please contact us at infinity3926@gmail.com with a detailed description of the alleged infringement, proof of your ownership or authorization, and the specific content you wish to be reviewed. We will investigate all legitimate claims and take appropriate action.

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4. Disclaimers

4.1 Product Information

We make every reasonable effort to ensure that the product descriptions, specifications, images, and pricing displayed on our website are accurate, complete, and up-to-date. However, we do not warrant or guarantee that product descriptions or other content on this website are error-free, complete, current, or reliable.

• Colour Variations: Colours of products may appear differently on your screen depending on your device's display settings, monitor calibration, screen resolution, and lighting conditions. These variations are inherent to digital displays and do not constitute a defect in the product.
• Pricing Errors: In the event of a pricing error or discrepancy, we reserve the right to cancel the affected order(s), issue a full refund of the amount paid, and notify you of the error. We are not obligated to fulfil any order at an incorrect price.
• Product Availability: All products are subject to availability. We reserve the right to discontinue any product at any time without prior notice.

4.2 Website Availability

We strive to keep the Infinity Store website accessible 24 hours a day, 7 days a week. However, we do not guarantee that the website will be available at all times without interruption.

• The website may be temporarily unavailable due to scheduled maintenance, system upgrades, server issues, or circumstances beyond our reasonable control (including but not limited to internet service disruptions, force majeure events, or third-party platform outages).
• We shall not be liable for any loss, damage, or inconvenience arising from the temporary or permanent unavailability of our website.

4.3 Third-Party Links

Our website may contain hyperlinks to third-party websites, including but not limited to social media platforms (Instagram, Facebook, Twitter/X, YouTube, Pinterest), marketplace listings, payment gateway portals, and other external resources. These links are provided solely for your information and convenience.

• The inclusion of any third-party link does not imply endorsement, affiliation, approval, or sponsorship by Infinity Store.
• We have no control over the content, privacy practices, accuracy, or security of third-party websites and are not responsible or liable for any loss or damage arising from your use of or reliance on such websites.
• We encourage you to review the terms of use and privacy policies of any third-party website before engaging with it.

4.4 Promotional Offers

All promotional offers, flash sales, seasonal discounts, coupon codes, and special deals offered on Infinity Store are genuine and made available in good faith.

• Promotional offers are subject to availability, specific eligibility criteria, and may be modified, suspended, or discontinued at any time at our sole discretion, without prior notice.
• Specific terms and conditions for each promotion, including validity period, minimum purchase requirements, and applicable exclusions, will be clearly communicated at the time the offer is made.
• Infinity Store reserves the right to revoke or cancel any promotional offer in the event of suspected abuse, fraud, or violation of the promotional terms.

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5. Regulatory Compliance

5.1 Applicable Laws

Infinity Store operates in full compliance with all applicable laws and regulations of India. The key legislation governing our operations includes, but is not limited to:

• Digital Personal Data Protection Act, 2023 (DPDP Act) — Governing the collection, processing, storage, and protection of personal data of individuals in India.
• Information Technology Act, 2000 — Including provisions under Section 43A (compensation for failure to protect data), Section 72A (punishment for disclosure of information in breach of lawful contract), and Section 79 (intermediary guidelines and digital media ethics code).
• Consumer Protection Act, 2019 — Including Section 2(47) (unfair trade practices) and Sections 92–101 (product liability provisions).
• Consumer Protection (E-Commerce) Rules, 2020 — Including Rule 4 (duties of e-commerce entities), Rule 5 (duties relating to sellers on marketplace), and Rule 6 (mandatory information disclosure).
• Indian Contract Act, 1872 — Governing the formation, validity, and enforceability of contracts entered into through our platform.
• Central Goods & Services Tax Act, 2017 and Integrated Goods & Services Tax Act, 2017 — Governing taxation on the supply of goods.
• Legal Metrology (Packaged Commodities) Rules, 2011 — Governing the declaration of quantity, price, and other mandatory information on packaged goods.

5.2 Payment Processing

All online payments on Infinity Store are processed securely through Razorpay, a Reserve Bank of India (RBI) authorized Payment Aggregator.

• Accepted Payment Methods: UPI, Credit Cards, and Debit Cards.
• Data Security: We do not store your card details, CVV, PIN, OTP, or banking credentials on our servers at any time. All sensitive payment data is handled directly by Razorpay's secure, encrypted systems.
• Razorpay Certifications: Razorpay maintains PCI-DSS (Payment Card Industry Data Security Standard) compliance, ISO 27001 certification for information security management, and SOC 3 certification for security, availability, and confidentiality.
• Razorpay Privacy Practices: For information on how Razorpay handles your data, please refer to their privacy policy at https://razorpay.com/privacy/.

Your payment security is of utmost importance to us, and we partner only with RBI-compliant payment processors to ensure the highest standards of transaction security.

5.3 Tax Compliance

Infinity Store is registered under the Goods & Services Tax (GST) regime and is fully compliant with all applicable tax laws.

• GSTIN: 19AAZPQ9834B1ZX
• All applicable taxes, including GST (CGST, SGST/UTGST, or IGST as applicable), are calculated and displayed clearly during the checkout process before you confirm your order.
• Prices displayed on our website are inclusive of all applicable taxes, unless explicitly stated otherwise on specific product pages.
• A GST-compliant tax invoice is provided with every order.

5.4 MRP Compliance

Infinity Store fully complies with the provisions of the Legal Metrology (Packaged Commodities) Rules, 2011 regarding the pricing and display of product information.

• The Maximum Retail Price (MRP) is displayed on all products where applicable, as mandated by law.
• No product is sold above its declared MRP.
• Sale prices and discounted prices represent genuine reductions from the MRP. The original MRP and the discounted selling price are both displayed transparently to ensure honest and fair pricing practices.

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6. Your Consumer Rights

Under the Consumer Protection Act, 2019, every consumer in India is entitled to the following fundamental rights. We at Infinity Store recognise, respect, and are committed to upholding these rights:

1. Right to Safety — You have the right to be protected against the marketing of goods that are hazardous to life and property. All products sold on Infinity Store comply with applicable safety standards.
2. Right to be Informed — You have the right to be informed about the quality, quantity, potency, purity, standard, and price of goods, so as to protect yourself against unfair trade practices. We strive to provide accurate and complete product information on our website.
3. Right to Choose — You have the right to be assured, wherever possible, access to a variety of goods at competitive and fair prices. Infinity Store offers a curated selection of quality products at transparent pricing.
4. Right to be Heard — You have the right to have your interests and grievances heard and considered at appropriate forums. Our Grievance Officer and customer support team are available to address your concerns, and you may also approach the consumer forums and commissions detailed in Section 2.4 above.
5. Right to Seek Redressal — You have the right to seek fair settlement and just compensation against unfair trade practices, restrictive trade practices, or defective products. This includes the right to approach Consumer Disputes Redressal Commissions at the district, state, or national level.
6. Right to Consumer Awareness — You have the right to consumer education, which empowers you to make informed purchasing decisions and to be aware of your rights and responsibilities as a consumer.

If you believe that any of these rights have been violated in the course of your interaction with Infinity Store, we encourage you to contact our Grievance Officer immediately at infinity3926@gmail.com or +91 9038783926. We are committed to investigating all complaints and taking appropriate corrective action.

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7. Related Policies

This Legal page forms part of a suite of policy documents that govern your use of Infinity Store and your relationship with us. Please review the following policies for complete information:

• Terms & Conditions — Your contractual agreement with Infinity Store governing the use of our website, the placement of orders, and the purchase of products. This document covers acceptance of terms, eligibility, ordering process, pricing, limitation of liability, governing law, and dispute resolution (including arbitration under the Arbitration & Conciliation Act, 1996).
• Privacy Policy — A comprehensive statement on how we collect, use, store, share, and protect your personal data in compliance with the Digital Personal Data Protection Act, 2023, and the Information Technology Act, 2000. This includes details on data processing purposes, consent mechanisms, data retention periods, your rights as a Data Principal, and third-party data sharing.
• Cookie Policy — Information on how Infinity Store uses cookies and similar tracking technologies on our website, including the types of cookies used, their purposes, and how you can manage or disable cookies through your browser settings.

These policies are available on our website at https://infinity24x7.com and are accessible from the footer of every page.

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8. Contact Us

For any questions, concerns, or feedback regarding this Legal page or any of our policies, you may reach us through the following channels:

Social Media: You can also connect with us on our official social media channels — Instagram, Facebook, Twitter/X, YouTube, and Pinterest — for updates, promotions, and customer engagement. Please note that formal grievances must be filed through the channels specified in Section 2 above.

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Governing Law & Jurisdiction

This Legal page and all matters arising out of or in connection with Infinity Store shall be governed by and construed in accordance with the laws of the Republic of India. Any disputes shall be subject to the exclusive jurisdiction of the courts at Titagarh, Kolkata, West Bengal, India, subject to arbitration provisions as detailed in our Terms & Conditions (under the Arbitration & Conciliation Act, 1996).

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This document is published by Infinity 24x7 in compliance with the Consumer Protection (E-Commerce) Rules, 2020, the Digital Personal Data Protection Act, 2023, and other applicable laws. It is intended to provide transparency and build trust with our valued customers. For the most current version of this page, please visit https://infinity24x7.com.

© Infinity 24x7. All rights reserved.